Bloom Hotels – Neotel Brand (New Age Hotel Brand)

Bloom Hotels: A New Wave in Indian Hospitality

In an age where travel experiences are as important as destinations, Bloom Hotels has emerged as one of India’s most dynamic and guest-friendly hotel chains. Launched with a clear vision to modernize mid-market hospitality, Bloom is on a mission to deliver consistent comfort, smart design, and excellent value to today’s savvy travelers. StayBloom Hotel+1

How Bloom Hotels Started

Bloom’s journey began in the early 2010s when a group of passionate professionals from marketing, technology, travel, and retail came together with a bold idea: to fix what they saw as a broken and overpriced hotel experience in India. The team pioneered a proprietary cloud-based hotel technology suite and opened their first property under the Bloom category in July 2012, starting what would soon become a new standard in affordable, quality lodging. StayBloom Hotel

The founders believed that great stays shouldn’t be limited to expensive luxury brands or inconsistent budget properties. Their strategy was simple: standardize quality, integrate technology, and focus relentlessly on the guest experience. That clarity of vision helped Bloom grow steadily across India’s biggest and most competitive markets. StayBloom Hotel

Why Bloom Hotels Are Different

Bloom Hotels stands out in several key ways:

• Tech-Enabled Hospitality: From seamless online booking to reliable stays backed by proprietary systems, Bloom uses digital tools to remove friction from every step of the guest journey. StayBloom Hotel
• Consistent Quality Across Cities: Whether in Mumbai, Delhi, Bengaluru, Goa or Pune, guests know what to expect — clean, modern rooms and friendly service. StayBloom Hotel
• Value and Comfort: Bloom positions itself as a mid-market brand that bridges the gap between budget chaos and luxury price tags — offering comfort without the premium cost. Snapshot
• Loyalty and Guest-Focused Offers: With loyalty perks and transparent pricing, Bloom encourages repeat stays and direct booking benefits. StayBloom Hotel

By 2025, Bloom has expanded to over 50 properties nationwide, drawing praise for its operational growth and strong guest satisfaction in a competitive landscape. Snapshot

Similar Hotel Chains in India

In the evolving space of mid-market hospitality, Bloom competes with other brands that aim to deliver affordable, standardized stays:

• Treebo Hotels – Known for quality standards at budget rates.
• FabHotels – Focused on consistent experience across budget hotels.
• OYO’s Sunday Hotels – A newer vertical placing emphasis on flexible stays and digital booking experiences.
• Salt Stayz – Emerging affordable stay brand with tech-centric services. CB Insights

What sets Bloom apart is its blend of technology, design, and discipline — choosing quality over reckless expansion and creating a hospitality experience that resonates with modern travelers.